2007-12-17

Chick's

Chick's is a small chain of fifteen sporting goods store in Southern California. Symbolically, Chick's stands as the antithesis to Dick's, a national corporate sporting goods store. Well, at least it stood as the antithesis, until a couple of weeks ago when Dick's purchased Chick's. Do you see where I'm going with this? Chick's with Dick's. Finally, the world of athletic accessories reaches out to the transgender community.

This acquisition goes beyond just leading to a funny name, it also carries a disturbing significance. Chicks can't make it in a Dick dominated world. In both business and sports, Dicks maintain an unfair advantage. Sure, we'd like to think that gender equity is improving, but Dicks wiping out Chicks suggests otherwise.
Once a Chick starts proving herself successful, Dick swoops in and buys her out to prevent any future competition. Dicks are assholes.

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