KONY 2012 thing went viral (and then immediately imploded) and like… seriously, dudes? You stuck with this name? And put the logo on a similarly red background?
Kings of New York would ordinarily make for a cool acronym, but post Kony-gate, the number one association people will have with the name is either a notorious child murderer or a cringe-worthy internet marketing campaign that ended with some guy masturbating in public… and I'm not sure which of those is worse.
Rebrand, rebrand, rebrand!