2014-01-28

KONY 2012... Pizza

So this pizza place opened up in Koreatown just one month after the whole KONY 2012 thing went viral (and then immediately imploded) and like… seriously, dudes? You stuck with this name? And put the logo on a similarly red background?

Kings of New York would ordinarily make for a cool acronym, but post Kony-gate, the number one association people will have with the name is either a notorious child murderer or a cringe-worthy internet marketing campaign that ended with some guy masturbating in public… and I'm not sure which of those is worse.

Rebrand, rebrand, rebrand!

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